Timeless twists and springy spirals: The loose curl is always in style. Often imitated but never duplicated, the loose curl has twist and bouncing body. Consistency is key for these curls, which loop around again and again. DUE to their spiraled shape, which forces the cuticle open, these curls are vulnerable to dehydration that can leave them looking dull and frizzy. The Ouidad collection keeps internal moisture levels balanced, so every strand is hydrated on the inside and smooth and shiny on the outside. Consistent use means curls grow healthier over time, while spirals stay defined, resilient, and free of frizz.